Welcome to VizChef! We're re-thinking the format of the entire recipe by creating all-visual cooking applications for tablets and mobile devices. The entire recipe will be shown in beautiful, full-color photographs. Every finished dish. Every ingredient. Every piece of equipment. And most importantly, every single step necessary to create the dish.

It’s The Recipe’s Fault – Boiled and Mashed

It's The Recipe's Fault - Boiled and Mashed

Cooking is fun. Finding new ways to use ingredients or, better yet, leftovers can be invigorating. Deep fried macaroni and cheese sticks? Tasty. Chili from left over beef roast? Mouth watering. Potato cakes from left over mashed potatoes? Delicious. In fact, many recipes and cookbooks try to bring new life and excitement to leftovers. Knowing [...]

It’s The Recipe’s Fault – Compound Steps

This mistake started about 3,600 years ago with the first recipe the experts have found. It was written in paragraph form. That makes for easy reading, for sure, but it also makes it easy to lose your place. Have you ever stepped away from the recipe to take care of something on the stove, then [...]

It’s The Recipe’s Fault – Dredge

So what were recipes designed for in the first place? Well, best we can tell, it seems they were designed for a chef to remember how they made something. Later, the format became a great way for one chef to tell another chef (maybe an apprentice) how to make a dish. It wasn’t until the [...]

Sneak Preview

The app is off to Apple for approval. It can take anywhere from a few days to a few weeks (sometimes) for approval. In the meantime, we thought you might enjoy a sneak preview of some of the key screens in the app. When the app starts, you can begin to explore the over 60 [...]

It’s The Recipe’s Fault – Imbedded Process Steps

From an information design standpoint, this may be one of the recipe’s biggest flaws (though it has many). Things you need to do to ingredients (chopping, dicing, slicing, shredding, boiling, pulling, mashing, etc) are placed nowhere near the rest of the things you need to do (the process) for the rest of the recipe.

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It’s The Recipe’s Fault – Garlic Cloves

True Story: A little while ago, some friends of mine had just gotten married and wanted to show of their new house to all of their friends, so they decided to throw a little dinner party. Neither one had much experience in the kitchen, but they decided to cook from scratch anyway. They settled on [...]