It’s The Recipe’s Fault – Idaho Potatoes

The Idaho Potato has a great marketing team. Other states and product groups should take notice. The success of their campaign is evident in a recent trip to my local Meijer grocery store.

It's the Recipe's Fault - Idaho Potatoes

Originally, the term “Idaho” meant or at least implied “Russet”, but apparently the Idaho brand is so strong that now nearly every type of potato is labeled “Idaho”. It’s the recipe’s fault for not using the correct term for the ingredient they wanted you to use. Sure, maybe this recipe was written when Idaho = Russet was really true, but a picture would once again have cleared up any question about which ingredient was intended.