Welcome to VizChef! We're re-thinking the format of the entire recipe by creating all-visual cooking applications for tablets and mobile devices. The entire recipe will be shown in beautiful, full-color photographs. Every finished dish. Every ingredient. Every piece of equipment. And most importantly, every single step necessary to create the dish.

It’s The Recipe’s Fault – Loosely Packed

Sure, 1 Cup is a decent measure for water, chicken stock, or other liquids. After that, it starts to get progressively worse as a measuring device. It can even be okay for fine grain solids such as sugar and table salt, though sugar and salt can vary widely in grain size making this a less [...]

It’s The Recipe’s Fault – Halved Lengthwise

What is lengthwise on a Roma tomato? or any tomato for that matter.

It’s the recipe’s fault for not being more clear with it’s instructions. Certainly more words might have been helpful…top to bottom? stem to base? There are probably others. But easier than words are pictures or illustrations which could have easily solved [...]

Sneak Preview

The app is off to Apple for approval. It can take anywhere from a few days to a few weeks (sometimes) for approval. In the meantime, we thought you might enjoy a sneak preview of some of the key screens in the app. When the app starts, you can begin to explore the over 60 [...]

It’s The Recipe’s Fault – Imbedded Process Steps

From an information design standpoint, this may be one of the recipe’s biggest flaws (though it has many). Things you need to do to ingredients (chopping, dicing, slicing, shredding, boiling, pulling, mashing, etc) are placed nowhere near the rest of the things you need to do (the process) for the rest of the recipe.


It’s The Recipe’s Fault – Large Onions

How big is a large onion anyway? The picture below was taken of onions purchased on the same day at 3 different local grocery stores, each being the largest at their respective stores. It’s no wonder that home cooks have a hard time duplicating recipes. The variation between these onions is huge. While it may [...]

It’s The Recipe’s Fault – Idaho Potatoes

The Idaho Potato has a great marketing team. Other states and product groups should take notice. The success of their campaign is evident in a recent trip to my local Meijer grocery store.

Originally, the term “Idaho” meant or at least implied “Russet”, but apparently the Idaho brand is so strong that now nearly [...]

Ignite Ann Arbor: 10 Ways Recipes Cause Kitchen Screw Ups

This past Wednesday, February 9, I had the privilege to speak to a large audience at Blau Auditorium in the Ross Business School on the campus of the University of Michigan in Ann Arbor for Ignite Ann Arbor 5 which was part of Global Ignite Week. If you’re not familiar with the Ignite/Pecha Kucha format, [...]

It’s The Recipe’s Fault – Garlic Cloves

True Story: A little while ago, some friends of mine had just gotten married and wanted to show of their new house to all of their friends, so they decided to throw a little dinner party. Neither one had much experience in the kitchen, but they decided to cook from scratch anyway. They settled on [...]